Sellers

Pre-marketing Your Listing


Getting You the Best Possible Sales Outcome

Pre-marketing is a proven strategy to build anticipation, drive demand and help sellers get to the best offer faster. Compass offers a unique platform that gives your listing valuable exposure to both agents and consumers before it officially hits the market and begins accruing critical ‘Days on Market.’ To achieve the best possible results for the selling process, we recommend a three stage marketing plan that leverages our private internal network of top agents, public pre-marketing of your listing as a Coming Soon on compass.com and the MLS, as well as an official marketing campaign when the listing is fully ready to launch. By leveraging three stages of marketing at Compass, we can ensure that we accomplish the goal of getting you the best possible sales outcome.

3 Stage Listing Strategy


A proven plan for marketing your listing to build buyer anticipation

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Stage 1: Private Exclusive

A Private Exclusive listing is an off-market home that can be shared by a Compass agent directly with their colleagues and their buyers. Property details aren’t disseminated widely and won’t appear on public home search websites. Listing the home as a Private Exclusive allows you to control what information is shared about the home — while still getting exposure to top agents at Compass.

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Stage 2: Compass and MLS “Coming Soon”

Listing the property early as a “Coming Soon” on compass.com gives buyers and their agents a heads up that the home is about to hit the market. Drive interest with exclusive marketing and gain insights before officially launching. The home will be consumer searchable exclusively on compass.com for one business day before it’s entered into the public MLS system as a Coming Soon property. The listing price will be public at this stage.

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Stage 3: Live Listing

Go “Active” in the MLS system already in the best possible position to sell your property fast. This stage includes a robust public marketing campaign.

Our Step-by-Step Plan


What to Expect

As your trusted advisor, we’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.

Pre-market

On-market

Closing

*Pre-marketing strategies are independently determined by clients at their direction.
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Guiding You From Coast to Coast


With our agents serving vibrant communities across the U.S., Compass is now the country's largest independent real estate brokerage.

Regional Offices, From Coast to Coast
Serving vibrant real estate markets nationwide, Compass agents and teams pair world-class data, technology, and design with unparalleled local knowledge.

A National Network of Local Experts
Our agents are trusted advisors, helping everyone from the first-time buyer to the seasoned seller make better, more informed decisions. We can connect you with our network of Real Estate advisors who will guide you with data and expertise specific to an area.

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Buyers and Sellers MOVING Checklist

Whether moving across the street or across the country, the Moving Checklist is a handy reminder of things to do and people to inform regarding your new location.

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Whether clients are buying or selling a home or investment property, Brian Perry, and his carefully selected team of specialists, build trust by listening to the client's goals, negotiating the best outcome, and providing exceptional customer service.

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