Pre-marketing is a proven strategy to build anticipation, drive demand and help sellers get to the best offer faster. Compass offers a unique platform that gives your listing valuable exposure to both agents and consumers before it officially hits the market and begins accruing critical ‘Days on Market.’ To achieve the best possible results for the selling process, we recommend a three stage marketing plan that leverages our private internal network of top agents, public pre-marketing of your listing as a Coming Soon on compass.com and the MLS, as well as an official marketing campaign when the listing is fully ready to launch. By leveraging three stages of marketing at Compass, we can ensure that we accomplish the goal of getting you the best possible sales outcome.
A Private Exclusive listing is an off-market home that can be shared by a Compass agent directly with their colleagues and their buyers. Property details aren’t disseminated widely and won’t appear on public home search websites. Listing the home as a Private Exclusive allows you to control what information is shared about the home — while still getting exposure to top agents at Compass.
Listing the property early as a “Coming Soon” on compass.com gives buyers and their agents a heads up that the home is about to hit the market. Drive interest with exclusive marketing and gain insights before officially launching. The home will be consumer searchable exclusively on compass.com for one business day before it’s entered into the public MLS system as a Coming Soon property. The listing price will be public at this stage.
Go “Active” in the MLS system already in the best possible position to sell your property fast. This stage includes a robust public marketing campaign.
As your trusted advisor, we’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
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Whether clients are buying or selling a home or investment property, Brian Perry, and his carefully selected team of specialists, build trust by listening to the client's goals, negotiating the best outcome, and providing exceptional customer service.