What to Expect
From pricing your home competitively to negotiating the best deal, Brian Perry Real Estate Group handles every detail, so you can sell with confidence. Selling your home in Northern California’s competitive real estate market requires expert guidance, and we are here to ensure a smooth and successful process. With our deep knowledge of the market and proven strategies, we help you position your property to attract the right buyers and maximize its value.
Pre-marketing is a proven strategy to build anticipation, drive demand and help sellers get to the best offer faster. Compass offers a unique platform that gives your listing valuable exposure to both agents and consumers before it officially hits the market and begins accruing critical ‘Days on Market.’ To achieve the best possible results for the selling process, we recommend a three stage marketing plan that leverages our private internal network of top agents, public pre-marketing of your listing as a Coming Soon on compass.com, as well as an official marketing campaign when the listing is fully ready to launch. By leveraging three stages of marketing at Compass, we can ensure that we accomplish the goal of getting you the best possible sales outcome.
With access to a network of the Nations's top-producing agents, we are uniquely positioned to connect your home with qualified buyers daily. Our advanced 3-Stage Marketing Strategy enables us to pre-market your home earlier than traditional timelines. This approach maximizes your home's exposure, effectively manages its market presence, and extends its marketing timeline, ensuring you achieve the best possible return when selling.
A Private Exclusive listing is an off-market home shared directly by a Compass agent with their colleagues and their buyers. Property details are not widely disseminated and won’t appear on public home search websites, giving you control over what information is shared about you and your home. At the same time, your property still receives exposure to top agents within Compass, maximizing its visibility to qualified buyers.
Compass "Coming Soon" allows you to market your property, build anticipation, and refine pricing strategy without accruing days on the market. This off-market listing is visible only to Compass agents and their buyers which extends your marketing runway, allowing you to test the market without public price drops. You can launch your listing twice—first as a Coming Soon and then officially to the broader market, maximizing exposure and impact.
We’ll ensure your property is effectively presented to the MLS and syndicated to third-party sites such as Compass, Trulia, Zillow, Homes.com, and Realtor.com. Additionally, we’ll create and invite fellow agents, neighbors, and buyers to Open Houses to spread the word about your listing within your community. We generate demand to sell your home faster and make sure we meet potential buyers where they are.
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Whether moving across the street or across the country, the Moving Checklist is a handy reminder of things to do and people to inform regarding your new location.
Whether clients are buying or selling a home or investment property, Brian Perry, and his carefully selected team of specialists, build trust by listening to the client's goals, negotiating the best outcome, and providing exceptional customer service.